Making Money with Windows Phone 7 Apps & Games
We welcome the new year 2012 with open arms! and it gives us a chance to look back and see how we did in 2011 in Windows Phone 7.
For us (Neuralnet) 2011 was our break out year, actually we started in May with a couple of apps and kept a continuous pace in developing app. We did not have a one-hit wonder game or app that made us a lot of money in one month, we grind it out every month making apps, (at this time we have 38 apps in the marketplace) and we saw that every month we doubled our impressions and revenue. (keep in mind that ALL of our apps are Free Ad-based) which we think is a better way in the type of apps we make.
As you can see, we don’t have any data before May, and every month we doubled our impressions until we reached the 2k ~ 3k impressions mark. As we reached the end of the year we made 11k in revenue, now you may think “That’s not a lot”, but if you consider that we reached the 3k impressions a month and keep it, we should be able to make over 40k by the end of the year. Of course, the beauty about making apps for Windows Phone 7 is that you can grow as much as you want, there is no limit on how much you can make.
During the month of August, we had pretty succesful app in Windows Phone 7 called Mortal Kombat Tactics and we decided to develop that app into the largest mobile market share platform Android.
The results have been fantastic for Windows Phone 7, as we go and do talks about Designing in WP7 and How to make money, one of the points we make is that “Bigger Market Share does not equal Bigger Revenue” and we have seen a couple of different posts about this.
Windows Phone 7 Mortal Kombat Tactics App in 2011
Impressions = 234,936 | Revenue = $174.23 (is not HUGE, but is a small app, for a niche group of people)
Android Mortal Kombat Tactics App in 2011
Impressions = 65,599 | Revenue = $22.67
So what have we learned from last year?
When you are building an app, make it original (in features and content if possible) and Do Not send your app half way done. This to us has been extremely critical and we have experienced this as well. When you are building an app, make it as complete as you can in order to make a GREAT first impression to all of your potential users. Don’t think you are going to send it half way done in order to do updates, trust me, make it as complete as you can, and a lot of users are going to give you feedback with brand new ideas that you can do to your app.
We Love building apps for this amazing platform that is Windows Phone 7, and we look forward to an exciting 2012! we have a lot of great ideas and we’ll continue to share our experiences with everyone out there!
Posted on January 4, 2012, in Windows Phone 7, Windows Phone 7 Apps, Windows Phone 7 Games, Windows Phone 7 News and tagged Android, Apps Revenue, windows phone, windows phone 7, wp7, WP7 vs Android. Bookmark the permalink. 11 Comments.